Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
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He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381)
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this podcast episode, we discuss the truth behind website visitor identification accuracy. Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI, has analyzed the entire visitor ID industry and concluded it's largely fraudulent. He reve...
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