Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
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How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand — William Gasner | Why Micro Influencers Matter, How To Find Influencers, What Compensation Models Work, How To Manage Influencers, How Influencers Boost Marketplace Ranks #
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers. William explains how to find the right influencers, compensation models that work, and strategies for leve...
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