Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship.
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The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)
In this episode, we dive into the rapidly evolving influencer and creator economy. Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands. Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business. Topics...
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