Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
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How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474
In this episode, we dive into the challenges of scaling paid ads on platforms like Meta and Google. Hemant Varshney, founder and CEO of digicom.io, explains why many Shopify brands struggle to scale and how the new "Andromeda" algorithm update changes how marketers should approach creative and targeting. He discusses the importance of conversion rate optimization (CRO) and finding the right media mix to turn ad spend into profit without burning budget. Topics discussed in this episode: How to scale revenue without burning budget.What the Andromeda algorithm update means for brands.Why conversion rate optimization is critical.How to build a structured testing campaign.What differentiates scaling from testing campaigns.Why targeting creative beats audience targeting.How to handle media mix across different platforms.Why auditing your store before scaling matters.What the right media spend tiers look like.Why trusting the algorithm requires the right structure.Links & Resources Website: https://www.digicom.io/ LinkedIn: https://www.linkedin.com/in/hvarshney/ LinkedIn: https://www.linkedin.com/company/digicom-digital-commerce-corporation/ Instagram: https://www.instagram.com/digicom.io/ Get access to more free resources by visiting the show notes at https://tinyurl.com/24p2dape I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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