Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
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How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)
In this episode, we explore how shopping is moving beyond the traditional website into AI chats and social feeds. Kumar Senthil, Co-founder and CEO of Firmly, explains how his platform helps brands sell everywhere without needing complex engineering or manual updates. He also shares how real-time data and AI agents are shortening the path from discovery to checkout for modern shoppers. Topics discussed in this episode: How shopping is moving from websites to AI agents. What agentic commerce means for small online brands. Why real-time product data is critical for AI search. How to sync inventory across many different channels. What causes nearly half of online products to be out of stock. How buying directly in chat doubles customer conversion. Why keeping the merchant of record status is important. What makes bespoke integrations a nightmare for sellers. How to scale to new marketplaces with zero engineering. Why merchants must not sit on the sidelines of AI. Links & Resources Website: https://www.firmly.ai/ LinkedIn: https://www.linkedin.com/in/kumarnsenthil/ Get access to more free resources by visiting the show notes at https://tinyurl.com/3tubkj94 I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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