Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
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How To Increase Margins By Moving Beyond Rule-based Pricing — Felix Hoffmann | How to Scale Profitably Today, Why Rule-Based Pricing Often Fails, What Predictive Pricing Models Deliver, Why Transaction Costs Matter Most, Why Data Quality Matters (#480
In this episode, we dive into how smart pricing helps e-commerce brands boost profits and scale growth. Felix Hoffmann, co-founder and CEO of 7Learnings, shares how his predictive pricing models help businesses move beyond simple rules and gut feelings to find the perfect price for every product. He also reveals strategies for managing marketplace complexity, reducing overstock, and using financial goals to steer automated decision-making. Topics discussed in this episode: How rule-based pricing creates unmanaged business complexity. Why matching competitor prices leads to a market race to bottom. What predictive pricing does using unlimited cloud compute. Why tracking transaction-level costs is vital for profit. How AI identifies different price elasticities across channels. What role weather and attribute data play in predictions. Why high-quality data is the gatekeeper for AI success. How A/B testing proves profit uplifts of over 100 percent. What strategic trade-offs exist between growth and margin. Why AI pricing is now a requirement for market survival. Links & Resources Website: https://7learnings.com/ LinkedIn: : https://www.linkedin.com/in/felix-hoffmann-7learnings/ LinkedIn: https://www.linkedin.com/company/7learnings/ Get access to more free resources by visiting the show notes at https://tinyurl.com/us6eab7k I'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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