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Imperfect Action

Steph Taylor



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Ask Steph: How can I develop the right lead magnet for a particular offer, and do I need more than one?

Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m sharing the essential elements to consider when creating a new lead magnet to grow your email list. - How retiring my most popular lead magnet allowed me to build an email list with *more* of my ideal clients. - Why jam-packing your lead magnet with lots of information can lead to overwhelm (and other mistakes I see business owners making). - How attracting the right people is more about finding the perfect fit for your offer, rather than the number of downloads. - How using a lead magnet as a tool is a great way to move people closer to buying from you. - The importance of keeping your offer-specific lead magnet simple—for you and your audience. Have a question you’d like me to answer on the show? Write in with your question at SHOW LINKS: - To join the Launch Magic waitlist: DM me "magic" on Instagram ( or visit - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

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