Socialette: Online Marketing Podcast
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Ask Steph: Will lower cost programs be the way to go in 2023?
Today I'm answering a question from a listener who is wondering if lower-cost offers are a better approach in 2023 given the skyrocketing cost of living. In this episode I share my views on this topic. - Why payment plans are more appealing in this tough economic climate - but a tripping hazard to beware of - Why I believe we are experiencing 'low-cost offer fatigue' and the impact of this on our business - The growing trend towards programs with higher touch points - The benefit of ensuring you are pitching the right offer to the right audience - Why it's critical to factor in rising costs of living and increasing business operating expenses to your offer price point Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph SHOW LINKS: - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? - Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtay...
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