Socialette: Online Marketing Podcast
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Coaching call: How much should I niche down my business?
Today I am coaching Alana Bonnemann who is a Naturopath and Nutritionist focusing on supporting women to reclaim their energy. Alana broadly offers her expertise to woman over 30 years, however as a mother, Alana has found that she can offer great value to this market but is struggling to gain traction. In today's coaching call, I offer some suggestions as to why I believe Alana is facing this difficulty and the strategies to overcome it. In this episode, we chat about: - How being clear on the audience you are targeting and committing to it can be so valuable, especially when you're fairly new to business - How to meet your audience where they are at right now - Why creating an offer that is achievable to your ideal customer is so important - The key steps to pivot and niche, and the overwhelming benefits of doing so - The importance of taking imperfect action now and allowing yourself to fine-tune as your new direction evolves SHOW LINKS: - Find out more about Freedom Fast Track - stephtaylor.co/FFT - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? - Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtay...
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