Socialette: Online Marketing Podcast
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Ask Steph: How can I increase my price when there are more affordable options available?
Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection. - How highlighting the benefits of your approach versus the uniqueness of your offer is far more important - Why focusing on social proof that praises your method can establish confidence in your offer - The benefit of communicating value through increasing your price and reaching serious buyers Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph SHOW LINKS: - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtay...
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