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Socialette: Online Marketing Podcast

Steph Taylor



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Ask Steph: How can I increase my price when there are more affordable options available?

Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection. - How highlighting the benefits of your approach versus the uniqueness of your offer is far more important - Why focusing on social proof that praises your method can establish confidence in your offer - The benefit of communicating value through increasing your price and reaching serious buyers Have a question you’d like me to answer on the show? Write in with your question at SHOW LINKS: - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

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