MarTech Podcast ™ // Marketing + Technology = Business Growth

Listen, download, subscribe

Apple Podcasts

Spotify

AI Personalization in Direct Mail Campaigns

Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, personalized QR codes with custom landing pages achieving 5% average conversion rates, and automated address verification systems that prevent undeliverable mail sends. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• 

  Intent Data Is Dead. Alpha Signals Aren’t.

• 

  One signal that tells you a company is actually ready for AI agents

• 

  Marketers will be embarrassed they used to do manually

• 

  The most dangerous thing a marketer can automate without human oversight

• 

  The biggest misconception CMOs have about what AI agents can actually repl…

• 

  Shared Traits of CEO Heavyweights

• 

  The Agentic Evolution according to Salesforce’s CMO

• 

  One marketing principle that stays constant across multiple companies

• 

  The biggest mistake in building orchestration workflows

• 

  Top 3 three tools in your marketing tech stack

• 

  One workflow that completely eliminated a painful manual handoff

• 

  Using AI to build more creative workflows

• 

  The marketing tactic everyone's sleeping on right now

• 

  Pitch to a 25-year-old performance marketer to get them to test direct mail

• 

  One growth tactic that worked in 2015 that will still work in 2035

• 

  The most creative piece of direct mail