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The Year of Context Engineering

Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, explains how 5,384 martech tools now exist despite 8.6% vendor churn. He discusses context engineering as the evolution beyond prompt engineering, combining structured workflows with LLM capabilities for data analysis and customer service automation. Brinker predicts 2026 will shift power to AI-enabled buyers who bypass traditional sales funnels using agentic browsers for pricing analysis and product research. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Intent Data Is Dead. Alpha Signals Aren’t.

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  One signal that tells you a company is actually ready for AI agents

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  Marketers will be embarrassed they used to do manually

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  The most dangerous thing a marketer can automate without human oversight

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  The biggest misconception CMOs have about what AI agents can actually repl…

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  Shared Traits of CEO Heavyweights

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  The Agentic Evolution according to Salesforce’s CMO

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  One marketing principle that stays constant across multiple companies

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  The biggest mistake in building orchestration workflows

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  Top 3 three tools in your marketing tech stack

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  One workflow that completely eliminated a painful manual handoff

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  Using AI to build more creative workflows

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  The marketing tactic everyone's sleeping on right now

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  Pitch to a 25-year-old performance marketer to get them to test direct mail

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  One growth tactic that worked in 2015 that will still work in 2035

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  The most creative piece of direct mail