MarTech Podcast ™ // Marketing + Technology = Business Growth

Listen, download, subscribe

Apple Podcasts

Spotify

MarTech Insights and Highlights from 2025

MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shares insights on navigating the evolving landscape where AI didn't consolidate MarTech but fragmented it further. He discusses context engineering as the evolution beyond prompt engineering, combining deterministic workflows with LLM capabilities for better data analysis and customer service automation. Brinker predicts 2026 will shift focus from AI for marketers to AI for customers, fundamentally disrupting traditional sales playbooks as buyers gain information asymmetry through agentic browsers and AI assistants. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• 

  Intent Data Is Dead. Alpha Signals Aren’t.

• 

  One signal that tells you a company is actually ready for AI agents

• 

  Marketers will be embarrassed they used to do manually

• 

  The most dangerous thing a marketer can automate without human oversight

• 

  The biggest misconception CMOs have about what AI agents can actually repl…

• 

  Shared Traits of CEO Heavyweights

• 

  The Agentic Evolution according to Salesforce’s CMO

• 

  One marketing principle that stays constant across multiple companies

• 

  The biggest mistake in building orchestration workflows

• 

  Top 3 three tools in your marketing tech stack

• 

  One workflow that completely eliminated a painful manual handoff

• 

  Using AI to build more creative workflows

• 

  The marketing tactic everyone's sleeping on right now

• 

  Pitch to a 25-year-old performance marketer to get them to test direct mail

• 

  One growth tactic that worked in 2015 that will still work in 2035

• 

  The most creative piece of direct mail