Rooted in Retail
Crystal Vilkaitis
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In this episode of Rooted in Retail, host Crystal Vilkaitis breaks down the Market Magic framework—seven must-have elements every independent retailer should check off to stay resilient, profitable, and top-of-mind in 2026. If you’re closing out a busy holiday season or planning for the new year, this episode gives you actionable ideas you can start using today … Play episode
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