Rooted in Retail
Crystal Vilkaitis
Podcast
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The Physical Inbox: Why Direct Mail Still Works in a Digital World
Think direct mail is dead? Think again. In this episode, we sit down with David, a seasoned direct mail expert who’s helped businesses of all sizes use physical marketing to drive real results. David shares how traditional mail is making a comeback—and how you can use it to stand out in a noisy digital landscape. From building smarter (not bigger) mailing lists to launching your first campaign on a $500 budget, you’ll get practical, no-fluff advice for turning mail into a powerful marketing channel. David also breaks down whether direct mail works best solo or when paired with email—and the answer might surprise you. This episode is your beginner-friendly guide to using the physical inbox to reconnect with your audience in a more meaningful, memorable way. [6:30] Why direct mail deserves a spot in your marketing plan today [17:24] The real reason their newsletter list is intentionally small [20:18] A great starting point if you’re new to direct mail [23:38] Does physical mail work better with email—or on its own? [26:52] How to launch a solid direct mail strategy with just $500 Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
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