Rooted in Retail
Crystal Vilkaitis
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Branding Boldly: From Design School to Retail Influence
A strong brand is more than just a logo—it’s a feeling, a story, and sometimes… one powerful word. In this episode, we follow Lucy’s incredible journey from retail to design school and into the future of interior design. She shares her insights on how branding becomes unstoppable when people catch on fast, why setting “unreasonable” rules might just be the best thing for your brand, and how to ride the waves of trends without losing your identity. Whether you're in retail, branding, or interior design, this conversation is packed with insights that will level up how you think about your business. [3:08] Lucy’s start in retail and the lessons that shaped her [6:23] How a scholarship shifted her design career path [11:18] A sneak peek into design school and personal branding [14:22] Why the strongest brands catch on fast [15:52] What’s the one word that defines your brand? [26:25] Why great brands set “unreasonable” rules [34:49] How Lucy navigates trends in a noisy space [38:06] The evolving future of interior design Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
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