Rooted in Retail
Crystal Vilkaitis
Podcast
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How Red Boot Consulting Helps Brands Walk Boldly Into Retail
What does it take to build a brand that stands out in the wholesale space? In this episode, Robin Kramer of Red Boot Consulting shares how she went from retail beginnings to helping product-based businesses grow with clarity, confidence, and heart. She opens up about honoring your unique skillset, making the most of trade shows, and why nurturing relationships is the key to long-term success. If you're an indie brand, retailer, or creative entrepreneur looking to level up your wholesale game, Robin brings the wisdom you need. [3:02] Robin’s start in retail [4:32] Building Red Boots from scratch [5:55] Why empowering brands matters [7:40] Honoring your skillset in business [10:17] Must-know strategies for product-based brands [12:49] How to get the best ROI at trade shows [19:25] Common wholesale mistakes retailers make [25:38] The power of diversifying your revenue streams Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
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