Rooted in Retail
Crystal Vilkaitis
Podcast
Episodes
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How Collaboration and Creativity Fueled a One-of-a-Kind Glass Line
What does it really take to turn a retail job into a thriving, creative business? In this episode, Ash spills the tea on her rise from retail employee to co-founder of a unique glassware brand. From meeting her business partner to navigating the ups and downs of launching a niche product, Ash shares hard-earned lessons on collaboration, creativity, and staying relevant in a noisy market. If you’re a dreamer, doer, or indie retailer ready to break the mold, this episode will fire you up. [2:35] Ash’s retail journey [4:34] How a business partnership sparked a brand [9:54] The highs and lows of working in a creative retail space [15:56] Why collaboration is a superpower [18:39] Real talk on starting a glass line [25:43] How to reach people in today’s crowded market Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!
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