Deep Purpose
Harvard Business School Prof. Ranjay Gulati
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How Mudassir Sheikha’s Rideshare Company Careem Became a Unicorn in the Middle East
A near-death experience led Mudassir Sheikha and his business partner to a deep sense of purpose in creating the rideshare company Careem. They wanted to make an impact – and did so big-time. Sheikha says that purpose is Careem’s “superpower,” bringing energy, focus and exceptional financial success to the company. Doing business with a clear, core purpose helped Careem become a rare startup “unicorn” in the region.
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