Deep Purpose
Harvard Business School Prof. Ranjay Gulati
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Unilever CEO Alan Jope Maintains a Long History of Doing Good
Alan Jope of Unilever leads a company with a historical commitment to doing good. This massive company sells more than 400 brands. It started back in 1885 with a bar of beauty soap. Jope says navigating with a deep purpose makes his company stronger and more profitable. The approach has not been without controversy. But Jope says it’s the both the right and smart thing to do.
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