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Brands We Love: Go-To Skincare
When we first wrote about Go-To as a Brand We Love back in 2018, they were gaining popularity. Four years on, they’re now worth $177 million dollars and stocked in stores like Mecca, Anthropologie and Revolve. We thought it was time to revisit this peach-clad brand to unpack what they can teach us about branding.WE DISCUSS:How Go-To use their big idea to separate opportunities from distractionsWhat we think is their most distinctive asset, and why it works for them.How to avoid coming across ...
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