Brand-Led
Baker Creative
Podcast
Episodes
Listen, download, subscribe
Turn ‘Maybe’ into ‘Yes’ With This One Idea
As good as our intentions are, what we say, what we believe and what we do, don’t always align. When this happens and we notice it, it can be a mighty uncomfortable feeling. If you’ve ever done something you knew you really shouldn’t have, you’ll know that sinking feeling well. And it has a name. Cognitive dissonance.Because cognitive dissonance makes us feel uneasy, it can stop us from taking action on what we really want or cause us to switch our behaviour altogether.Here’s the thing—y...
Brand-Led RSS Feed
