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What's Your Problem?
No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds. So what problem are you solving?IN THIS WEEK'S EPISODEHow to build memorability by becoming known for a specific problemBig brand names who’ve become known for the problem they solveThe deeper problems your clients might not talk about, and why they’r...
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