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Are You Breaking the Norm?
Have you ever bought a product or service that you would hands down recommend to anyone that asked? We’re willing to bet there’s something about your favourite hairdresser, skincare brand, physio, yoga instructor or builder that breaks the norms in their space. That do something unexpected, that you really love.THIS WEEK WE DISCUSS:How brands create contrast between their brand and everyone else in their marketHow you can stand out by breaking the norms in your spaceIf you feel like your bran...
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