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Brands We Love: Scratch
Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.WE DISCUSS HOW SCRATCH:Tells a stand-out origin storyLeans into a core archetype to personify their brand Used their personality attributes to create a distinctive voice and visualsCreates delightful, personalised experiences for their customersLINKS &...
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