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Brand-Led

Baker Creative

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Finding Your Brand Personality: Part 2

This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy if you want to stand out in your space and attract the right customers to your business.WE UNPACKDescriptions and examples for the last six of twelve brand personality archetypes—The Regular Citizen, The Jester, The Lover, The Caregiver, The Leader and The CreatorWhy Lisa used to be resistant to using archetypes and the reason she changed her mindHow your personality can ...

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