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Brand-Led

Baker Creative

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Finding Your Brand Personality: Part 1

You may have heard of brand personality before, but how do you actually define it? Is it as simple as choosing some attributes? And do you really even need one? In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy. WE UNPACKWhat brand personality is and why it’s an important piece in defining your brand voice and visuals.How the personality you choose will determine the customers you attract.What brand personality archetyp...

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