Takin' Care of Lady Business®
Jennifer Justice
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S2Ep80: Beyond the Headlines: How Female Founders Master PR in the Digital Era
Founder of Brandstyle, America’s fast-growing PR agency with one primary focus: to make the stories around Companies, Businesses, Founders and Entrepreneurs relevant and interesting. We're the PR behind the BRAND. In this episode of Takin’ Care of Lady Business®, Jennifer Justice speaks to Zoe Weisberg Coady, founder of Brand Style Communications, about the evolving role of PR in the digital age. Zoe discusses how her company utilizes earned media, thought leadership, and strategic partnerships to help digitally native consumer brands in the health and wellness and lifestyle spaces gain exposure and awareness. The two also delve into the optimal timing for seeking PR services and the importance of making a company interesting and relevant to the media. Additionally, they discuss the trend of female founders becoming the face of their companies and why the founder's story is still important in marketing a product. Here is what to expect on this week’s show: How public relations is about creating meaningful connections and partnerships that can help your business grow, not just getting press coverage. Why thought leadership and speaking opportunities are powerful tools that can position you as an industry expert and help you reach a wider audience. Reasons authenticity and storytelling are essential in public relations, not just promoting your business. Quotes: “Public relations is all about helping people and brands tell their best stories.” – Zoe Weisberg Coady “PR can be the difference between a great idea and a great idea that breaks through.” – Zoe Weisberg Coady “Networking is not about just handing out business cards or trying to get something from someone. It’s about building real, authentic relationships, and finding ways to support each other.” – Zoe Weisberg Coady Learn more about your ad choices. Visit megaphone.fm/adchoices
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