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Optimizing PR for AI Search with Jackson Wightman of Proper Propaganda
Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies. Key Takeaways: - PR strategies for AI search - Performance-based billing in PR - The importance for PR people to be open-minded Episode Timeline: 1:30 What's it like working from Aruba? 4:15 Tod's time in Cuba 5:30 The Montreal/Long Beach connection 7:30 What separates Proper Propaganda from other PR firms 8:30 The benefits of paying on performance 11:00 AI search optimization for PR 13:00 Optimizing for bots 18:00 It's time to reconsider some legacy media sites 19:30 Non-traditional sites are popping up in AI search 20:30 The importance of being open-minded 25:00 Jackson's thought leadership philosophy This episode’s guest: • Jackson Wightman on LinkedIn • Proper Propaganda's website • Email Jackson@Properpropaganda.net Hosted on Acast. See acast.com/privacy for more information.
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