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The Art of Scaling Companies and Clients with Mike Harris
Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management. Key Takeaways: - Mike's past work as an NFL field producer - The importance of keeping your great employees - How AEO is changing brand management Episode Timeline: 2:15 What is the NFL's streaming strategy? 4:45 The NFL's most intense fans 7:00 How did Mike help UPRoar scale to a national agency? 10:30 How does your culture change after 20 employees? 14:00 Mike's four-year strategy to scale his company for sale 17:00 Why AI can only do so much 19:15 How HyperIce grew to a $2 billion company 24:40 How is AI changing brand management 29:00 Does AEO change messaging? 30:30 Mike's thought leadership philosophy This episode’s guest: • Mike Harris on LinkedIn • Uproarpr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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