PR 360
Global Results Communications
Podcast
Episodes
Listen, download, subscribe
Editorial Commerce, Algorithms, and Consumer Trends with the New York Post's Barret Wertz
Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing. Key Takeaways: - How a sense of style can help you with personal branding - The current state of the retail economy - Navigating Google's tricky algorithms Episode Timeline: 0:00Introduction to Barrett Wertz 2:30How can the average guy develop a sense of style? 4:00 How creating a personal style helps your brand 5:30 Creating commerce content at the New York Post 9:00Choosing which products the Post highlights 11:30 Comparing and contrasting different products 12:30 What's the secret to a great gift guide 16:30How to manage a writing team 20:45How to understand Google from an Editorial perspective 23:55 Content used to be based on merit 24:30What does Barret's work tell him about today's economy? This episode’s guest: • Barret Wertz on LinkedIn • The New York Post on Instagram • The New York Post on X Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
PR 360 RSS Feed
