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The Power of Visual Storytelling with San Pedro Fish Market's Mike Ungaro
Mike Ungaro is the CEO and Visionary of San Pedro Fish Market, the most visited paid seaside attraction on the West Coast, second only to SeaWorld. He is also the star of the "Kings of FI$H" reality series, now streaming on Amazon Prime, and host of the "Fi$H Factor" podcast. In this episode, Mike shares the fascinating story of the San Pedro Fish Market's origins and how storytelling and social media transformed the business into a regional destination. Key Takeaways: - How to use storytelling as a marketing strategy - The fascinating history of the San Pedro Fish Market - Turning your business into a stage Episode Timeline: 1:30The origin story of the San Pedro Fish Market 5:30Mike's grandfather goes legit 7:30Overcoming permit challenges with community support 10:00The expansion and travel distances of customers 13:20The role of social media and viral campaigns 16:45Launching Kings of Fi$h and content marketing 20:15The impact of viral videos and social media exposure 24:00Building a destination brand through storytelling 27:20Working with Shawn Walchef and the birth of the "Fi$h Factor" 29:45The Aji Advantage for doubling income 32:45The emotional arc of creating something great 34:25How visual storytelling makes Mike a better at business 36:00Turning your business into a stage 37:35Storytelling improves the customer experience 38:09The Red Lobster question This episode’s guest: • Mike Ungaro • SanPedroFish.com • KingsofFishMedia.com Subscribe and leave a 5-star review: https://pod.link/1496390646 •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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