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How to Optimize Your Brand for AI Search with Julie Wright
Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism. - Unique advantage that PR has in AI search - The difference between AI and organic search - The current state of US tourism Episode Timeline: 1:30 Julie reflects on 30 years in PR 2:35 Staying informed on top of the rise of AI search 3:50 A searchable podcast database 4:45 The decline in organic search traffic 6:00 How does AI search change the world of journalism? 8:00 Optimizing your brand for AI search 10:50 How thought leaders can adapt to AI 13:35 Which sites are favored by AI search 16:00 How is (W)right On implementing AI? 19:00 Julie's recent acknowledgements 21:30 Changes in US tourism 22:30 Julie's thought leadership philosophy This episode’s guest: • Julie Wright on LinkedIn • WrightOnComm.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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