GRC PR 360
Global Results Communications
Podcast
Episodes
Listen, download, subscribe
Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor
Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. Key Takeaways: - How original research builds credibility - Why does thought leadership fail? - Building trust in the AI era Episode Timeline: 1:25How did Becky get into research? 4:29The importance of fresh data in B2B marketing 6:08What's happening right now at Redpoint Insights? 9:50How do you turn data into an interesting story? 12:05The signals that build authority 14:30How do you build trust and credibility in the AI era? 17:00Public opinion on AI 17:40Why does most thought leadership fail? 19:00How to make effective thought leadership This episode’s guest: • Becky Lawlor on LinkedIn • Redpoint Insights Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
GRC PR 360 RSS Feed
