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The Importance of Culturally Competent PR with Lilly Cortes Wyatt of SociosPR
Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy. Key Takeaways: - Keys to cultural competence - A look inside the world of voice-over acting - The inspiration for SociosPR Episode Timeline: 1:45 Why voice acting is harder than most people think 4:20 AI is taking voice acting jobs 7:00 What's happening at SociosPR these days 8:20 The inspiration for SociosPR 10:50 The importance of cultural competence in 2025 13:10 What is cultural competence? 14:20 Should PR people use the term Latinx? 17:05 Dead giveaways that some PR isn't culturally competent 19:45 Is ChatGPT good at translations? 22:50 Understanding the diversity within the Hispanic community 24:20 Lilly's thought leadership philosophy This episode’s guest: • Lilly Cortes Wyatt on LinkedIn • SociosPRAgency.Com • SociosPR on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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