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The Conflict Between PR and Journalism with Chris Caggiano
Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR. Key Takeaways: - Developing a PR AI tool for startups - Finding the balance between clients and journalists - What makes good travel writing? Episode Timeline: 1:15 Chris's work as a theater critic 2:17 Chris sang at Carnegie Hall once 4:40 What separates great travel writing from mediocre travel writing? 7:30 Intelligent Relations was created with AI in mind 9:15 The Preston AI 11:00 A Preston use case 13:30 How to insert your PR clients into journalism 14:30 Clients get frustrated by their coverage 16:30 The conflict between journalists and PR people 18:30 How PR AI falls short 19:15 Advertising clients who don't know how to talk about their products 22:00 PR is not advertising 22:45 Thought leadership versus promotion 26:10 It's about serving the reader 26:40 Who is this for? This episode’s guest: • Intelligent Relations on LinkedIn • Intelligent Relations' website Hosted on Acast. See acast.com/privacy for more information.
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