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How Startups Should Approach PR with Yury Molodtsov
Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter. Key Takeaways: - How to create a successful newsletter - Why AI is no longer a differentiator - Effective crisis communication strategies Episode Timeline: 1:30 Why newsletters should be niche 3:50 Who is Yury's target audience? 4:55 Yury's favorite fact 6:10 Why companies shouldn't boast about using AI 9:15 The average person's impression of AI 10:45 When should startups start investing in PR? 13:25 A PR freelancer's first look at a startup 15:45 How to place stories into top-tier media 20:20 The future of journalism 22:00 Journalists need to develop their own brands 23:35 Yury's approach to crisis management This episode’s guest: • Yury Molodtsov on LinkedIn • MA.Family • Yury on X Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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