PR 360
Global Results Communications
Podcast
Episodes
Listen, download, subscribe
Leveraging Local Media and Putting the Audience First with Michelle Rupp
Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis. Key Takeaways: - The lasting power of local media - Keeping the audience top of mind - How to be prepared for a crisis Episode Timeline: 2:00 Has local media lost any power recently 3:45 The importance of local journalists 6:30 Connecting clients with local media outlets 8:45 Making clients newsworthy and timely 11:30 Crafting powerful pitches 12:30 Three components of a good story 13:30 The importance of emotion 16:45 How to prepare for a crisis 20:30 Interacting with the media in a crisis 22:00 Michelle's thought leadership philosophy This episode’s guest: • Michelle Rupp on LinkedIn • Memorable Results Media on Instagram • Memorable Results Media Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
PR 360 RSS Feed
