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Innovative Publishing PR in the Digital Age with Kourtney Jason
Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts. Key Takeaways: - Why traditional PR tactics are no longer sufficient in publishing - Why pitches fail - Book PR in the digital age Episode Timeline: 2:45 What is the most popular drinking game from Kourtney's book? 6:00 What is the current state of publishing in America? 7:15 Audio books are becoming more popular 8:00 Audio book recommendations 9:00 Why traditional PR tactics aren't cutting it in 2025 10:45 What are some good Amazon alternatives? 12:30 Why do most pitches fail? 15:45 The benefit of pitching publishers individually 17:00 Celebrities who tell the same stories repeatedly 18:00 The importance of timeliness with pitches 20:00 The increasing popularity of psychedelic books 22:00 How to think like the media This episode’s guest: • Kourtney Jason on LInkedIn • Pacific and Court's website • Pacific Court on Instagram Hosted on Acast. See acast.com/privacy for more information.
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