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The Power of PR in the Legal Industry with Susan Peters
Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways: - How PR helps lawyers build their reputation and attract clients - The importance of media training - Susan's transition from a litigator to a PR expert Episode Timeline: 1:00 Susan's transition from litigator to PR Expert 4:00 The benefits of PR for Lawyers 5:30 How lawyers can raise their profiles through PR 7:15 The dos and don'ts of media appearances 10:40 The impact of AI on law and PR 14:30 Why Google doesn't like AI writing 16:40 The pain of radio disclaimers 17:45 How are lawyers using social media to raise their profiles? 20:20 Tod's favorite legal radio ad 21:20 Susan's Role in Law Firm Media Professionals 23:40 Susan's thought leadership philosophy This episode’s guest: • Susan Peters on LinkedIn • Greybridgepr's website • Email: Susan@Greybridgepr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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