PR 360
Global Results Communications
Podcast
Episodes
Listen, download, subscribe
'People Buy from People': Humanizing Brands with Eric Morley
Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty. Key Takeaways: - The six pillars of BRANDPWR - Effective marketing strategies - Humanizing your brand Episode Timeline: 2:15 An overview of Blue C's work 4:00 The BRANDPWR framework 7:45 Identifying your target customer 9:00 Wahoo's Fish Taco's 2021 rebrand 11:15 Finding brand clarity 14:00 The importance of KPIs 15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand 21:30 Tod's work with California Deluxe Windows 23:50 Eric's thought leadership philosophy This episode’s guest: • Eric Morley on LinkedIn • BlueCUSA.om Hosted on Acast. See acast.com/privacy for more information.
PR 360 RSS Feed
