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Merging Misfit Ideas and Creators to Amplify Brands with Lizzy Bilasano
Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects. Key Takeaways: - Lizzy’s journey from dancer to creative strategist - How to merge misfit ideas into something new - Why creators should co-create with their audiences Episode Timeline: 1:30 How did Lizzy go from being a dancer to a creative strategist? 3:15 Creators are characters 5:15 How Lizzy merges misfit ideas to create something new 8:30 How does Lizzy find niche creators 10:35 Whalar Group's 4 C's 12:00 Creators need to build spaces for their audiences 16:15 What separates Whalar Group from the competition? 17:42 Keeping up with creator trends 20:15 Creators should co-create with their audience 21:30 Lizzy's social media diet This episode’s guest: • Lizzy Bilasano on LinkedIn • Whalar Group's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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