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How to Talk About Luxury in 2024 with Jacqueline Long
Jacqueline Long is the President of Evins PR-Plus, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality. Here, Jaqueline shares how luxury brands are evolving and the high-end spirit market in the post-pandemic world. Key Takeaways: - The evolution of luxury marketing - Latest trends in high-end spirits - The importance of 'Big Sky' thinking Episode Timeline: 2:00 How should we talk about luxury in 2024? 4:15 How AI can make luxury experiences more personal 5:00 AI integration in hospitality 7:00 How to update messaging with legacy brands 8:30 The importance of authenticity with luxury brands 10:00 How luxury brands have evolved since the '80s 11:00 How Evins uses 'Big Sky' thinking 14:40 Latest trends in high-end spirits 17:30 Which spirits are having a "moment" right now? 18:50 Advice for grad students 21:00 The importance of continual learning 22:00 Jaqueline's approach to thought leadership This episode’s guest: • Evins PR on Instagram and LinkedIn • Jaqueline Long on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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