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Stand for Something with Gini Dietrich of Spin Sucks
Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something. Key Takeaways: - The Spin Sucks story - Why thought leaders should be bold - Why Gini loves AI Episode Timeline: 2:00 How to come up with podcast ideas 3:20 Why is Taylor Swift a great marketer? 5:00 How Spin Sucks grew from a blog to a movement 7:00 Why ethics is the backbone of Spin Sucks 9:15 How to define results with a client 10:15 The PESO model 13:15 The importance of creating authority and trust 14:00 Gini on thought leadership 17:00 Gini's thoughts on AI This episode’s guest: · Gini Dietrich · Spin Sucks.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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