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Nurturing Brands and Going Viral with Paul Cohen of Milk and Honey
Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands. Key Takeaways: · How to influence altruism · The PR behind a viral vase story · How to nurture a brand Episode Timeline: 1:20 What brought Paul to some of the world's most prestigious halls of government? 4:15 How to persuade the public to support environmental issues 6:00 The state of journalism in 2024 8:45 Milk and Honey’s viral vase story 12:45 The client's take on the vase story 14:30 You can’t force things to go viral 15:20 The importance of “nurturing” brands 17:30 How do you hit the zeitgeist “right on the nose”? 19:10 Do all brands need a purpose? 21:50 Are brands pulling back from social justice activism? This episode’s guest: · Email Paul Cohen at Paul@MilkandHoney.com · Paul Cohen on LinkedIn · Paul Cohen on X Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! · Join the conversation by leaving a comment! · Drop us a line at pr360@globalresultspr.com. · Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
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