The Rectified Podcast
Sandy Dedeian
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#52 Inside the Bubbles: Mike Pilkington on Creating Key Sparkling Water
Welcome back to another episode of the Rectified Podcast! Our guest today is Mike Pilkington, co-founder of Key Sparkling Water. Mike shares the inspiring story behind the creation of Key Sparkling Water and how it addresses consumer needs in a crowded market. He discusses using real fruit and carefully considered carbonation levels to create a unique beverage. Mike also touches on brand development, marketing strategies, and lessons learned from previous ventures. Tune in to hear about their journey, experiences, and insights into building a successful beverage brand. Find out where you can buy Key Sparkling Water and how it stands out in today's crowded market. Key Sparkling Water’s Website: https://keysparklingwater.com/ Key Sparkling Water on Instagram: https://www.instagram.com/keysparklingwater/ Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw 📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com
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