The Rectified Podcast
Sandy Dedeian
Podcast
Episodes
Listen, download, subscribe
#79 How Founders Serge and Michael Transformed Seawater into a Health Elixir
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner Use code RECTIFIED 20 for 25% ➡️ In this episode of The Rectified Podcast, we sit down with Serge Maghalian and Michael Rockwell, the innovative founders of Origen Seawater. They share the fascinating journey behind their product— an organically sourced seawater electrolyte drink packed with over 92 minerals for optimal hydration and performance. Learn how Origen Seawater stands out in the market with its direct-from-France, highly bioavailable mineral content, and how the founders pivoted their business strategy from direct-to-consumer to retail success. Tune in to discover their insights on wellness, customer engagement, and future expansion plans. Origen’s Website: https://origenseawater.com/Origen on Instagram: https://www.instagram.com/biainilinyc/ Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ Chapters: 00:00 Introduction and Guest Welcome 00:44 What is Origin Seawater? 01:31 Product Composition and Source 03:09 Usage and Convenience 05:48 Morning Routine and Personal Preferences 08:24 Founders' Journey and Product Development 14:27 Marketing and Community Building 22:15 Contaminated Salts and Health Trends 23:26 Building a Product-Based Brand 23:49 Montreal as a Test Market 24:32 Positive Feedback from Users 25:23 The Unique Benefits of Origin Electrolytes 26:42 The Science and Marketing of Origin 28:45 Introducing the Prototype Water 33:09 Future Plans and Expansion 35:00 The Importance of Water Security 39:09 Staying Inspired and Grounded as Founders 41:23 Proudest Moments and Community Support 46:14 Where to Find Origin Products
The Rectified Podcast RSS Feed
