The Rectified Podcast
Sandy Dedeian
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#77 Building a FOOD Brand from Scratch at Farmer's Markets?
⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner Use code RECTIFIED for 15% of Torshi ➡️ https://torshi.com/ In this episode of the Rectified Podcast, Sandy Dedeian interviews Metin Mugadam, the general manager of Torshi Foods. They discuss the origins of Torshi, a Persian-style pickle, and how the brand was developed to cater to the Canadian market. Metin shares insights on branding, marketing strategies, and the challenges of logistics in the food industry. He emphasizes the importance of starting small, testing products at farmers' markets, and the balance between product quality and branding. The conversation also touches on the significance of customer feedback and the realities of running a food-based business. Chapters 00:00 Introduction to Torshi Foods 02:09 The Origin Story of Torshi Foods 05:28 Branding and Positioning as a Premium Product 11:41 Marketing Strategies and Customer Engagement 19:54 Influencer Partnerships and Lessons Learned 20:23 Influencer Marketing: Lessons Learned 28:12 Logistics and Production Challenges 36:10 Testing Products at Farmers Markets Torshi’s Website: https://www.saydejabra.com/ Torshi on Instagram: https://www.instagram.com/saydejabraphotography/ Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/
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