The Rectified Podcast
Sandy Dedeian
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#72 She Left Corporate for THIS | The Olive Oil Brand With a Mission
In this episode of The Rectified Podcast, Sandy sits down with Christina Shaya, founder of Toon Olive Oil, a premium olive oil brand rooted in Lebanese heritage and purpose. Christina shares her inspiring journey from corporate risk management to entrepreneurship, building a brand that celebrates culture, supports local farmers, and delivers the highest quality olive oil to conscious consumers. Discover how Christina: ✅ Turned her Lebanese & Palestinian roots into a powerful brand story ✅ Built a direct-to-consumer olive oil business in a competitive market ✅ Partners with Fair Trade Lebanon to empower small cooperatives ✅ Aims for B Corp certification while maintaining premium quality ✅ Uses storytelling to create a purpose-driven brand If you love stories about entrepreneurship, heritage, and social impact, this episode is for you! Use promo code RECTIFIED for a special discount on Toon Olive Oil. Toon’s Website: https://toonfoods.com/ Toon on Instagram: https://www.instagram.com/toonoliveoil/ Toon on TikTok: https://www.tiktok.com/@toonoliveoil Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/ ⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/ 📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY
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