RETHINK RETAIL
RETHINK Retail
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In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging. 🔹 Key Topics & Timestamps [01:00] Kristen’s 7-year journey at Bark [03:00] Shopify migration: Enhancing customer experience [06:00] Pers… Play episode
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